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Before you can ask for loyalty from customers, you have to know exactly what it is you are offering them, and how you will consistently offer them that experience each time they choose your product or service. Apple is one of the most recognizable brands in the world, with a customer base that is extraordinarily loyal. Regardless of what it is — iPhone, iPad, Apple Music — Apple products are presented as a simple, sleek, modern approach to helping people connect. Apple customers know exactly what they are getting every time they enter an Apple store or purchase a product online, from the limited range of colors and screen sizes to the expected life cycle of the product. This consistency in product, brand messaging, and experience builds confidence in the brand and in the product.
Landing page optimization refers to the process of enhancing or improving each element on your landing page to increase conversions. Instead of redesigning the entire page based solely on a hunch, you use data and anecdotal evidence.</p> <p>The best part? You can collect information before your landing page ever goes live. Surveying your audience, for instance, will help you better understand what they expect and like.</p> <p>However, you won’t create the perfect landing page from day one. Instead, you push the page live, then make tweaks as you analyze the data and observe your conversion rate.