Stand Out in the Crowd!
Chances are, you have more than a few competitors. In order to be successful, you need to be able to stand apart from the crowd. Even if your company or product is the superior choice, your customers have to be attracted to your company first. Without a stunning visual identity, you may be passed over in favor of the competition.
Think about the last time you went to buy a bottle of wine. There were 5 bottles that fit your criteria (Cabernet, under $15). How did you choose? Chances are you didn’t take the time to google each individual wine and learn about the pros and cons of each. Instead, you picked the one with the coolest bottle. This is brand differentiation in action. One of those other bottles of wine could have been the best bottle on earth, but you chose the one that looked good, and you’re not alone.
Potential customers are going to make snap judgements, so make sure that your branding is both attractive and clearly conveys who you are and what you do. Clear and beautiful branding will attract your target customers and keep them coming back.
- Modern and evergreen logo for your business.
- Branding that stands out in the crowd.
- Strategic approach towards redesigning brand.
Consumers today are inundated with advertising, and you don’t want to get lost in the hubbub. Consistent and beautiful branding can help you get and stay noticed, building memorable encounters that create repeat customers and referrals.
Let’s go back to our wine bottle scenario. Let’s say you bought the wine with the pretty bottle and loved it! Your friend asks you for a wine recommendation and oops, you can’t remember the name of that wine you adored… but you do remember the amazing bottle with a rainbow lion’s head and sparkly font. So you tell your friend, and she is instantly able to pick out that bottle in the store.
That is the kind of recognition that strategic branding should strive for. Your branding should be so dialed in, unique, and consistent that your customers will recognize your company, even without the logo or name present.