Without content, search engines have nothing to rank. That’s why SEO agencies optimize not only existing content but also create new content. This content does more than target keywords relevant to your business — it also provides your target audience with helpful answers.
A quick overview of the “C” in Content:
- Improve existing content to ensure it answers user questions
- Develop new content ideas that target valuable keywords and target audience members
- Create optimized website copy, blog posts, infographics, guides, and more
In some cases, your SEO agency may offer additional content services, like content marketing or copywriting, that can enhance the content side of your SEO strategy. WebFX, for instance, offers both, which can help your company create even more content for your website and audience.